D2C & E-commerce

D2C and e-commerce brands run on thin margins and fast feedback loops: every channel own website, Amazon, Nykaa, quick-commerce has different fees, returns, and customer quality. When finance, growth, and product each use a different spreadsheet, nobody shares one view of what actually makes money.

FireAI brings orders, inventory, marketing spend, and marketplace settlements together so you can see order-level economics, SKU-level profitability, and unit metrics (CAC, LTV, payback) without waiting for month-end. Teams ask in natural language from “which SKUs are negative margin after fees?” to “how did Meta CAC move vs last month?” and get answers with charts they can trust.

Whether you are scaling D2C, fixing marketplace leakage, or planning the next launch, the goal is the same: clarity on revenue, cost, and cash so you invest in what compounds.