Operations · Free tool

DSO Calculator

Enter average accounts receivable and credit sales. The calculator gives DSO, AR turnover ratio, and a collection efficiency score against the industry benchmark you pick.

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DSO formula

  • DSO = (Average AR ÷ Credit Sales) × Days
  • AR turnover = Credit Sales ÷ Average AR

India DSO medians

SectorMedian DSO
FMCG to modern trade35–55
B2B distribution30–45
Pharma60–90
EPC / Projects90–180
SaaS30–60

Practical levers to reduce DSO

  • Tighten credit terms; segment customers by paying behaviour
  • Automate invoicing and reminders
  • Offer early-payment discounts where margin allows
  • Escalate aged buckets aggressively (60+ days)

Always read aging alongside DSO

Average DSO hides concentration risk. Always look at 0–30 / 31–60 / 61–90 / 90+ buckets alongside the headline number. FireAI builds the collection-efficiency dashboard live from Tally.

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Frequently asked questions